The most important thing in any web business is traffic – lots and lots of traffic. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. What you do with the traffic when it gets to your site could be any number of things. So, the critical step is to generate a steady flow of visitors.
Let’s talk about how to generate traffic…
Here are a few of the most popular way to get traffic to your site – for free:
- Web 2.0 Methods
- Article Marketing
- Video Marketing
Let’s talk about each of these.
Web 2.0 is the name given to websites that get their content from their users. What this means for you is that you can join into the community and add your own content. And because of the highly interactive and popular nature of these sites, Google and other search engines “index” their content regularly. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. This is the hidden benefit of using Web 2.0 sites. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.
The next thing we want to talk about is article marketing. Article sites are in essence web 2.0 websites. Article directories are sites where users (including you) can upload articles they have written. And just like other web 2.0 sites, you get all the SEO benefits from having your content on them. But you also get the extra benefit of other users taking your article and putting it on their site. And in return for getting to use your content, these other users include links back to your website that gives you further search engine ranking and more free traffic. In order to get the most free traffic make sure you:
- Do your keyword research
- Write your article for the keywords you’ve chosen
- Hyperlink these keywords to your website – both in the content of the article and in your author’s info section.
The last of this group is video marketing. Once again, this is really a sub-set of web 2.0. So, just like article marketing, video marketing enables you to add content to authority sites. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.
Here are just a few video marketing tips:
- Get a YouTube account
- Make your profile uncluttered by turning off all the modules
- Add tags to your profile
- Make sure to include in your profile a link to your site
- Add 1 or more videos to your profile
- Include your keywords in the title, description and tags
This is a great overview to get your started generating massive traffic to your site.