You need testimonials to help you with conversions, and you need to make sales before you can get testimonials – seems to be a dilemma for many new online marketers. Yes, there are a collection of methods that have proven to work well with getting that social proof on your site. What you are about to read will give you a solid understanding of what steps are involved in this important process. Take a look at a site like Match.com which takes advantage of customer testimonials to get more visitors.
Think about using the case study approach because they can be much more valuable than a testimonial if it is well-executed. While not every single product will easily lend itself to a case study, you will never know until you take a hard look at it. What you should do is not talk about testimonials, but instead solicit volunteers to help you with your study on what they encountered when using your product or service. Yes, you may get those who could offer something less than positive, but that is quite all right because all people realize there really is no perfect product. Remember that if this approach is good enough for the largest companies on the planet, then it really should be adequate for you, too. As we always say to people, just give it a shot and see what your customers will do with it. Another effective method to get testimonials from your customers is to run a survey. As you prepare the survey questions, consider along the lines of appropriate feedback that you are curious about. Do avoid making the survey lengthy because, as you can guess, that will be too much for people to handle. People love giving feedback, especially when it comes down to expressing their experience about a particular product or service that they used. But you have to present the survey in the right way, and when you do just explain your desire to improve your business and product. Do ensure that the questions that you ask in the survey specifically bring out the better qualities of your product/service so that you can use the feedback for testimonials.
There is something terrifically lacking in any testimonial that is minus a good snapshot. Some people will not want to give you a picture, and you have to honor their request. Assuming all else is squared-away, the photographs will do their job which will be good for you. Unfortunately so much rests with perception, but you can do much to influence how your testimonials are viewed. In simple words, getting good testimonials is a matter of the understanding that you share with your customers and how they respond to your request for feedback, so make sure you work on this factor.
