When you’re building the best landing pages, it’s really important to give a call to action. Make me a guarantee also. This is dependent upon what the niche is. If it is information products, say SEO products you definitely should do something similar to 100 percent refund guarantee. Make sure that you’re providing a good value quality product that you can stand behind. Don’t promote rubbish. If you do not believe it’s true, then you shouldn’t be selling it. You ought to be confident and comfortable to supply a warranty. I know my material is good, so everything I stand behind. If you do not like it, that is fine, I’ll give you your cash back because My opinion is that material is good material.

So you would like to make sure you offer something as bold as that to someone. Infrequently you may also be a little bit ludicrous to get somebody’s attention. On my Trading Secrets Disclosed site which has my best landing pages, before we updated, I used to have 200% guarantee. It’s a digital product and the way In which I justified it, on reflection I modified it because I was not too sure if I felt comfortable doing it, but I claimed 200%. You can download the product and I may return your money and you can keep the product after because it is a downloadable product. That was my 200% guarantee that they got to keep the product. Most likely they were going to keep it anyhow. I also placed a guarantee for my SEO services site.

Simply make me a real bold guarantee. This comes from copywriting material and studying Dan Kennedy and all those fellows. A few of them get even more outrageous, like if you’re going to set up weddings or that kind of thing, in a website landing page put together a fantastic guarantee where you assert, we guarantee to give you the best wedding, the best shoot or whatever, you finish up delivering them and we’ll hand you the DVD at the end and you’ll be so happy and ecstatic. If you are not, then we’ll repay your money completely.

Sure you will get one or two folks who will ask for the refund, but it is going to be offset by the increased number of people who will take action based mostly on the reason that they were sitting on the edge and they were tossing up between one or two other websites and you claimed, if you are not satisfied, then you can try for a money back guarantee. Then you have a page with a hundred different testimonials saying how awesome you are.

On top of these all, the best landing pages really include words that prod its viewers to take some action. This is an essential part of any small business internet marketing. This should always be present in your communication strategies. At the end of a video, tell them what to do. Do you want to watch the rest of this video? Go to this spot. In your emails, at the end of each, always tell the reader what to do next. It is a means to convincing the readers to take whatever next action there is. You want them to do just that.