Home Business Review websites are the current rage in the Internet marketing world and many including myself use them. But, the questions is do the majority of them provide solid information or are they just another self-serving home business scam?

The Good

Many of the Home Business Review sites provide some valuable content and for the new or seasoned home business owner provide a quick yet informative glimpse into many of the online and home based opportunities available today.

For the Internet marketer, business review sites provide an opportunity to place higher on the search engines and divide their marketing campaigns into broader areas in which to attract visitors to their sites. This concept and how it actually works is slightly complicated for the beginner, but easily grasped by most who have spent a while in the Internet marketing field.

The Bad

Now that you have attracted a visitor to your review site, you may potentially lose that visitor to a home business or opportunity other than yours.

Here’s why: You attracted a visitor to your site to read a review on some GURU or home business opportunity, your betting on the fact that the visitor will want to see what you’re doing and at least take a look at your business. Problem is, that may never happen and they will leave your site to find more information on the GURU or home business. For me, it’s a chance I’m willing to take.

The Ugly

Many reviewers are not honest and will provide bad if not horrible reviews on every home business opportunity or GURU they review. SO, here’s a tip, go through a few of the reviews on each site. If nothing is recommended as a legitimate home business opportunity or Guru other than what’s making the reviewer a million dollars today, look somewhere else.

The hope with most, if not all of these review sites is that you will find the reviewers opportunity most interesting and sign up with them. Yes it is self-serving, but if the reviewer is ethical you will find more than a few of the home business or GURU reviews are favorable.

So, what does all this mean for someone searching home business review sites for a new opportunity? All of them are slightly biased, mine included. But, an ethical reviewer will provide good honest content on all of their reviews. But the bottom line is this is only an opinion. I’ve had great success with some businesses and crashed and burned with others. But I’ll bet the businesses that I found to be horrible, someone somewhere made a ton of money from; get the picture?

Truth is, there are quite a few home businesses that are making people a good amount of money and still producing, even in a down economy. Many of the GURU‘s, the people at the top, have great marketing ideas, just one of which may be worth its weight in gold to you.

In conclusion, if you find a home business opportunity with favorable reviews, look further, use common sense and trust you gut. If the reviewer doesn’t blast every home business opportunity other than their own, chances are their reviews (although they are only and opinion) are pretty ethical.

To see exactly how a neural home business review site is set up, you can get some ideas here

Frank Scott is an mentor and coach with 10+ years in the internet industry, providing valuable insight and training to those with a burning desire for success. He can be found at http://www.federalhomebusinessreview.com